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Free Being Me Programme
Free Being Me Programme

Free Being Me is an innovative, fun and interactive global programme for 7-14 year olds to learn that body confidence and self-esteem come from valuing their bodies, standing up to social pressures and supporting others to be body confident.

Free Being Me is delivered as part of an exciting partnership between the World Association of Girl Guides and Girl Scouts and the Dove Self Esteem Project.

Our vision
A world free of appearance-related anxiety for girls

Our mission
To empower girls to reach their full potential by strengthening their body confidence and self-esteem

Every girl who participates in the programme plans and runs their own ‘take action project’  – with each girl passing messages she has learned on to at least two other children. When they have achieved this they will earn a Free Being Me badge.